.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand name has onboarded Indian cricketer KL Rahul as a company emissary and an entrepreneur in the firm, it showed to ETRetail.Without making known the specific percentage of stake the cricketer has taken, the firm said it is actually a considerable as well as calculated investment.This cooperation intends to take advantage of KL's immense recognition, especially amongst youth and health and fitness fanatics, to extend Boldfit's dip untapped markets and also demographics around India.Sharing concerning the brand's growth strategies, Pallav Bihani, creator as well as CEO of the business said, "We are going all-in on expanding our activewear and also shoes classifications, which are set to redefine the fitness market. These portions are our future development motors." Presently, exercise and also yoga extras drive the majority of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C label accomplished a profits of Rs 73 crore. Along with strategic campaigns and also this relationship, the company targets to reach out to a profits of Rs five hundred crore by FY26. Founded in 2018, it currently serves over 1 crore customers each year as well as intends to extend this grasp to 5 crore through this relationship. Additionally, it is improving its own supply chain commercial infrastructure to guarantee swift delivery and consistent item availability.Looking forward, the D2C start-up expects a spurt in internet visitor traffic, social media sites involvement, and also higher sales across our crown jewel categories.
Published On Aug 1, 2024 at 10:46 PM IST.
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